Project Proposal

For my A2 media studies coursework I will be producing a music video,  firstly I needed to choose  a song which I could put my ideas into on my video, the song I have chosen is Chase and Status time. The first reason I chose this song is because I enjoy the song and I also wanted to do a type of song which I could build a narrative to link with the lyrics, the song is also quite simple so I could build on ideas to make the song more interesting.  The type of video I have chosen to produce with this song is a narrative video which tells a story, this story may only take place over a short period of time, such as a week just to give an insight into the person’s life in which the lyrics are based around.

The music video I have chosen is quite unique because I have chosen I new genre of music - break beat, which is a style of music which has a collection of different sub-genres influencing the final piece of music (Hip hop, Funk, Jazz, Electro, Electronic dance). I feel that this type of music will be more popular because it does not have a selective group which they are able to aim the song at, neither male nor female and also fits into a variety of different music genres, for example it reached number 6 on the dance chart. As the duo ‘Chase and Status’ are not commonly known as the only became popular in the last few years, this may help me as audiences will not already have previous expectations about what the duo may produce as a music video.

I have already decided that I will be making a narrative video; I have chosen to keep it more realistic to be able to amplify the drama and realism within the video. The reason for this is because the song links with everyday dramas, which would be kept true to life where the audiences can relate to the song and the music video. Although I would like to keep the video as a narrative type of video, I may include green screen and studio locations to give my video a more professional and unique look, I may also choose effects which I will have to add to the video, or parts of the song which I may find difficult filming in an outside location. As I have chosen a simple song I am planning on keeping the music video fairly simple, I am not going to use to many people in my video to keep it less complicated, I will use a main character in the video, which will be a female, and try to keep the number of people in the video to a minimum. Upon release I have decided to use viral marketing because the song isn’t a well known song I would be able to make it more popular by putting in on websites such as face book and MySpace.