Coursework Brief

A promotion package for the release of an album, to include a music promo video, together with two of the following three options:
· a cover for its release as part of a digipak (CD/DVD package);
· a magazine advertisement for the digipak (CD/DVD package).

For my A2 coursework i have chosen to make a music video and a digi pack, the reason i have chosen to create a music video and package is because, of all options given this i though would have been the most interesting, and a different more challenging tast, which would enable me to illustrate my creative ideas and put them together in my coursework. Also by creating the CD cover will also alow me to show my photoshop skills which i developed in my AS coursework.

Planning - Music Posters

Music posters

View more presentations from gabyrock005.

Digi Packs

Britney Spears - Baby one more time
This is one of Britney Spears first single covers, she is on her own, and she represents the music in a way as she is portrayed through the photograph as being child like and innocent which at the time represented her music which was targeted at young girls. The cover is bright bubble gum pink and has a happy upbeat picture of Britney on the front which represents the type of music Britney is selling which is class pop music. 
The colors chosen link closely to what Britney was perceived to be back when the single was first released, which was an innocent school girl. The color pink is used to show off Britney's bubbly personality, and youth. Using light pink, also known as 'baby pink' may also link to the song, 'baby one more time' this may also be used to highlight her young age.
As we are able to see the image of Britney portrays a young innocent school girl. The way she is looking is inviting to the buyer as her head it tilted and she is looking up with a smile which is angelic. Her hair is seperated in the middle so her face is clearly visable, this may have been used to promote herself as she was a upcoming artist. Her pose also gives a more laid back feel, implying that she is ready to become a pop idol.
The clothes which she is wearing also represents her youth, as she wears a mini jean mini skirt which gives a more sexy feel as she is revealing most of her legs, but is covered up with a cardigan over her top which again reminds us of her youth and innocence. Her clothes remain simple yet trendy, not taking away attention from Britney's face which would be the most important feature.
The Writing on the cover also signify youth as the 'Britney Spears' is written in italic writing which also looks girly, or just like a doodle Britney may have done.
Over all the cover has been kept simple so it has not taken attention away from the main feature which is Britney, this cover would have been used to promote Britney and to get her face known to the public and give her an identity.



Rihanna - Loud
This is a digipack made for Rihanna's album loud. The main color used is red, as rihanna is notorious for her bright red hair, and this is the main color which dominates the whole of the digipack. Having the main picture of Rihanna's face as a close up also brings the red to the audience's attention, it highlights to main features of her which is her hair and lips, this suggests a more sexy and passionate feel also bringing a closeness between the audience and Rihanna. The image is what dominate the front cover and is quite strong, however she has her eyes closed which creates a sense of vulnerability indicating that she is not purely 'hardcore' and has a passionate side to music also.
All the aspects of  the digipack suggest seductive and passion as close ups of Rihannas lips are used, and pictures of her stretched across a bed of roses also indicated romance and passion, yet this is in contrast the the name of the album 'Loud' as everything in the digipack seems subtle even the wording of the cover 'Loud' which is written in soft white writing, for such a name you would expect big bold letters which stand out which may suggest that having her image is more important than the words as this may also be used for promotional purposes as she is now know to be the sexy red head.




Beyonce - Diva
Beyonce being a well known music artist has used black and white on the front of her album cover, this may suggest that she is already an established singer and colors such as black and white show that she is much older and wiser amd gives a more antique feel to the album. the background of the cover seems to be patchy in certain areas of light which makes the image of beyonce stand out as she is shown in a darker color. The background gives a sense of a smokescreen in maybe indicating that beyonce has just appeared, from darkness, this may also suggest to the audience although she has been away she is now making a come back.
The pose in which Beyonce holds is very masculine. Her hands on her hips shows attitude and characteristics of herself being a 'Diva'. She is also has her legs spread apart connotes  dominance and suggests that Beyonce is  here to stay. The clothes in which she wears are also masculine but have a contrasting sexy feel as she wears stiletto boots with laces up them, indicating that she is secure. her outfit is very fitted and seems to be leather and she has flames n her jacket which may indicate her fiery dominant personality. although Beyonce's pose and clothing may suggest 'serious' and 'authoritative' this contrasts with her sleek hair which is let down, indicating that she may not be all serious, and gives a sense of her being more laid back.
Although every sense of the cover would link the masculinity, the writing in contrast is very glamorous, and femnine with a sleek font, in a silvery color which may show the other side to the diva Beyonce, that she inst all a hardcore exterior.

Research

Research on Prezi

Research

Before beginning the creation of my music video I needed to complete background research to find out information about music videos and why they have become so popular. I needed to know what was the purpose of having music videos and how they came around, also the development over time, this is indicating the large growth in music videos and their popularity and demand. I also needed to research the new technologies which have helped improve music videos over time and how they have become more modern, also the conventions which are usually known with in music videos. Other parts of my research also included the theory side to music videos and contemporary issues which occur in music videos also.

In my research I have found that there are many purposes to having a music video, music videos firstly became popular because artists could show their song with out having to be live to an audience which made it easier for them to distribute their music & being seen at the same time which would still give the audience a connection with the artist and the music. After music videos became more popular they were also used for promotional purposes so the audience could have more than one way of exhibiting the music.

The development of music videos showed the popularity and demand of having a video which also linked with the song. Music videos started around the 1960s and became more popular around the 1980s where music channels became available purely for music video purposes. This would mean an increase in music videos as artists would see the opportunity in having another way of distributing their music.

Having new technologies has also changed the way in which music videos are seen; nowadays they have become a very big part of a creating a song.

Resource Audit Analysis

Resource Audit

The resource Audit is where I have put down ideas for my music videos, like a plan I have included all the details I would need to have when making a Music video. The first part of the resource audit I focused on the actors which would be apart of my music video, most of the people I needed for the video where friends that I know from school, I chose particular people to feel the places of particular characters which I am thinking about having in my music video. I also chose people that I new could perform and had some acting skills, as I am thinking about doing a video which some people may have to dance I needed to be careful and choose someone who is able to dance and is trained in dancing.
The next step was choosing the appropriate locations for the music video. I need to choose locations which would link to the lyrics and the type of music. As the song I have chosen is more of a love song I have decided to have locations in romantic places, or places which would usually be linked with romance in films, such as train stations when people are departing from each other and leaving. I also chose places which represent a journey through the song, like a small story which the song is showing.
Finally to create the complete video, and include everything in mise en scene, I would need to ensure that all my characters looked the part, which meant I would need to dress them the way the song would represent them in the video. In my music video I have chosen to go with a 1950’s/1960’s theme, which would mean the characters with in it would need to have costumes would fit in with the era of the video. I would also need to ensure that all the props used with in the video also fitted the narrative of the video, which would mean I would need to remember that technology was not as well developed in that era meaning that things such as mobile phones would look out of place in the video I intend to create.